This process codifies the NFT, establishing a verifiable record of price, ownership, and transference, and prevents the file from being digitally forged or replicated.” So, does that mean once someone buys Stewart’s naughty nurse NFT it will vanish from the internet forever? No, not exactly. In explaining NFTs, Verge describes them as akin to a “one-of-a-kind trading card.” What makes an NFT non-fungible, according to Vox, is that “artists and creators can upload and certify, or ‘mint,’ any digital asset - 3D animations, video clips, tweets, music - on the Ethereum blockchain. If you want a comprehensive explanation of NFTs, or non-fungible tokens, I urge you (plead, even) to go elsewhere, but essentially, these unique art pieces can be purchased with cryptocurrency, mostly on the Ethereum blockchain. The news is disconcerting in part because it was very much not what I expected to hear on a Monday night from the 80-year-old mogul, both because I still can’t figure out what an NFT is, and also because the first NFT Stewart announced on her Instagram seems to be an enormous pumpkin etched with a very, very detailed drawing of Martha Stewart as a “Spellbinding Sorceress.” The pumpkins on which these strange drawings are etched come, of course, from farms surrounding Stewart’s bucolic New York farmhouse. It all started when Stewart posted to her Instagram on October 19 about a “new and exciting venture!” in which the food superstar will be collaborating with “world-class designers, photographers, and artists as well as up-and-coming creators” to sell NFTs, or non-fungible tokens.

BOO!!! It’s spooky season, and what could possibly be spookier than waking up to the news that Martha Stewart’s “Naughty Nurse” NFT is currently bidding at $4,083.72?

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